Atlanta, GA 2019
This capsule is a small collection of merchandise designed to accompany the release of Wiley from Atlanta’s debut album Blue Don’t Make Me Cry. In collaboration with Ben Searles, the creative direction was influenced by the objects that Wiley interacts with in his music videos. The three illustrations reflect each song: “Champion” is depicted by a bouquet of roses, “This Ain’t Love” by a broken lantern, and “Blood Orange” by its namesake fruit.
The capsule also included designs for a Greatest Hits cassette, a vinyl special edition cover, posters, and lighters. The official look book is available to view here.